Before you generate

Create a concept we can rebuild.

Your concept does not need to be print-ready. It needs to communicate an approved direction and give Freckleart clear, usable ingredients to rebuild professionally.

Plan the master

Decide what the concept needs to communicate.

Supply the wording separately

Provide the exact approved brand name, product name, flavour, net weight, claims and mandatory copy. Do not rely on generated text.

Keep regulated items out

Do not ask a concept-generation tool to create barcodes, nutrition panels, recycling marks, certification logos, legal copy or unapproved product claims.

Approve one master first

Settle the layout, hierarchy and visual direction before generating flavour variants. This gives the range a consistent system.

Control the source material.

Use only assets you own, have permission to use or have licensed for commercial packaging. Do not upload images found through Google, Pinterest, social media or competitor websites as references. Keep the platform name, generation date, prompt, original output and every reference image used.

Generate the concept

Start with a clear master prompt.

Replace each bracketed instruction with your approved information. Paste the commercial-use block into every generation request.

Commercial-use and originality block

This concept is intended for commercial packaging use.

Create original material only. Do not copy, imitate or closely resemble any existing brand, packaging design, logo, character, artwork, photograph, celebrity, identifiable person or artist's distinctive style.

Use only the information and authorised reference assets supplied with this request. Do not use images found through search engines, Pinterest, social media or competitor websites.

If an element has not been supplied, create a generic original alternative or leave a clearly marked placeholder.

Do not invent certification marks, nutritional claims, trade marks, barcodes, legal statements or third-party logos.

Do not add decorative elements, gradients, shadows, textures or objects unless they are specifically requested in the brief.

Master packaging concept prompt

Create an original, front-facing packaging concept for [PRODUCT] in a [PACKAGING FORMAT].

Brand name: [BRAND NAME]
Product name: [PRODUCT NAME]
Flavour or variant: [FLAVOUR]

Required front-of-pack information:
[LIST ALL REQUIRED COPY]

Visual direction:
[DESCRIBE THE STYLE, MOOD, COLOURS AND AUDIENCE]

Authorised assets supplied:
[LIST OWNED OR LICENSED LOGOS, IMAGES AND BRAND ELEMENTS]

Create the pack straight-on, fully visible and centred. Keep all important text and imagery away from the edges, seals and folds.

Use a clear hierarchy with the brand first, product name second and flavour third. Keep each text area visually separate so it can be rebuilt later as editable live text.

Treat all generated typography as visual direction only. Do not invent a logo-style wordmark or decorative lettering. Use a simple temporary type treatment unless an authorised brand logo has been supplied.

Create original material only. Do not imitate or closely resemble an existing brand, artist, character, celebrity, photograph, artwork or packaging design. Do not add certification marks, nutritional claims, trade marks, barcodes, legal statements or logos that have not been supplied.

Do not introduce gradients, shadows, textures or additional objects unless they are specifically requested above.

Keep the layout consistent so additional flavour variants can be created from the approved master concept.

Separate the assets

Generate the important visual ingredients individually.

A flattened pack image can show the direction, but separate imagery gives Freckleart a much stronger starting point.

Image size and resolution

Export the complete concept at the highest quality available, aiming for at least 3,000 pixels on the longest side. Generate important hero images at 4,000 pixels or more, preferably 6,000 pixels for prominent front-of-pack imagery.

Upload original PNG or JPG files, not screenshots or images copied from social media. Do not enlarge a small file before uploading. Freckleart will check effective resolution against the final printed size.

Isolated hero image prompt

Create the hero image from this approved packaging concept as a separate, original isolated asset.

Show only [DESCRIBE THE IMAGE OR ILLUSTRATION].

Use the same visual style, colours, perspective and lighting as the approved concept. Recreate only the requested subject, not the complete pack.

Place the complete element on a transparent background. If transparency is unavailable, use a completely flat white background. Do not include packaging, brand names, typography, logos, borders, labels, shadows, gradients or additional objects. Do not crop any part of the element.

Do not copy or closely resemble any unauthorised third-party reference. Use only authorised references and create a new original interpretation.

Generate the image at the highest available resolution. Aim for at least 4,000 pixels on the longest side, preferably 6,000 pixels or more for large front-of-pack imagery.

Provide the original generated file without taking a screenshot, compressing it or enlarging a smaller image.

Isolated supporting asset prompt

Create one supporting visual element from this approved packaging concept as a separate, original isolated asset.

Element to create:
[DESCRIBE ONE INGREDIENT, PRODUCT PIECE, ICON OR DECORATIVE ELEMENT]

Match the approved concept's colour, perspective, lighting and visual style, but include only this one complete element.

Place it on a transparent background. If transparency is unavailable, use a completely flat white background.

Do not include packaging, typography, logos, labels, borders, shadows, gradients or other objects. Do not crop any part of the element.

Do not copy or closely resemble any unauthorised third-party reference. Create a new original interpretation.

Generate at the highest available resolution, aiming for at least 4,000 pixels on the longest side. Provide the original file, not a screenshot or enlarged copy.

Extendable background prompt

Create the background or pattern from this packaging concept as a separate seamless or extendable image.

Use the same colours, texture and visual style as the approved concept.

Do not include typography, logos, products, packaging, borders or shadows. Do not introduce gradients, highlights or lighting effects unless they are specifically requested. Make the artwork suitable for extending across side panels, gussets, seals and folds.

Create original material only. Do not reproduce an existing artwork, pattern, brand design or artist's distinctive style.

Generate the image at the highest available resolution, aiming for at least 4,000 pixels on the longest side. Provide the original file.

Clean layout reference prompt

Using the approved packaging concept as the layout reference, create a clean version for artwork reconstruction.

Keep the background, colour blocks, borders and authorised visual elements in exactly the same positions.

Remove all generated wording, lettering, logos, barcodes, claims, certification marks and legal information. Leave clean, clearly defined blank areas where each text element belongs.

Do not redesign the layout or add new gradients, shadows, textures, highlights or objects.

Create the pack straight-on, fully visible and centred. Export at the highest available resolution, aiming for at least 3,000 pixels on the longest side.

Variant rollout prompt

Create one new packaging variant using the approved master concept as the layout reference.

New flavour or variant:
[VARIANT NAME]

Change only:
[LIST THE EXACT COLOUR, FLAVOUR IMAGE AND VARIANT-NAME CHANGES]

Keep unchanged:
[LIST THE BRAND LOGO, PRODUCT NAME, LAYOUT, SCALE, HIERARCHY, BORDERS, CLAIM POSITIONS AND OTHER FIXED ELEMENTS]

Preserve the same composition, spacing, perspective and placement as the approved master. Do not redesign or reinterpret the pack.

Do not introduce extra gradients, shadows, textures, lighting effects, ingredients or decorative objects.

Use only supplied authorised brand assets. Treat generated typography as placement only and keep the variant-name area clear enough to rebuild as editable live text.

Create the pack straight-on, fully visible and centred. Export the original output at the highest available resolution.

Check and submit

Already created your concept?

Check it against this list before requesting a review.

The concept is approved and shows one SKU.

The exact approved wording is supplied separately.

Important imagery is supplied separately where possible.

Logos are supplied as authorised brand assets, preferably in vector format.

Known image, font and stock-library sources are identified.

The concept-generation platform, model, generation date and commercial-use plan are recorded.

The original generated output, exact prompt and every reference image have been kept.

No images found online or competitor packaging were used without permission.

Fonts are identified and licensed, or approval is given to use a suitable licensed alternative.

No generated barcode, nutrition panel or certification mark will be treated as final content.

This guide helps produce a clearer starting point. It does not make a concept print-ready or provide legal, trademark, ownership, licensing or regulatory clearance.

Upload your concept for a quote