A packaging concept transitioning from expressive artwork into precise, print-ready packaging

Concept to printed files

Your concept looks good.
Now let’s make it printable.

Send us your approved packaging concept. We rebuild it as technically correct, print-ready artwork your printer can actually use.

See a finished example

Start with one concept file. No payment, printer dieline or production assets are needed for the initial review.

Projects from $600 AUD + GST Pre-quote asset and brand screening Standard 7–10 business days
Before you generate

Create a concept we can rebuild.

Use the prompts, image-size requirements and asset checklist before creating your packaging concept.

Open the concept guide

You bring the direction.

Freckleart creates the file.

Your printer produces the packaging.

Packaging artwork services

Choose your packaging format.

The gap between concept and production

A concept can show the idea.
It can’t finish the artwork.

Concept images, Canva files and low-resolution visuals are usually flattened, incorrectly sized and missing the technical structure your printer needs. We rebuild them with the right dieline, layers, colour setup, bleed, fonts, images and production checks.

01

Upload the approved concept

Start with your concept image or PDF and tell us what you know about the assets used.

02

We screen for asset risks

Images, logos, fonts and brand elements are checked for identifiable ownership, licensing and trademark concerns.

03

Receive a Freckleart quote

We review the result and send an individual written estimate before accepting the job.

04

Rebuild, review and approve

Freckleart rebuilds the accepted concept, sends proofs for approval and supplies the completed print-ready files.

No commitment before reviewWe assess suitability before quoting or accepting the job.Clear online proofingReview, comment and approve accepted artwork online.One managed job historyKeep decisions, proofs and final files together.

Before we quote or accept the job

Know what needs checking before you commit.

We screen the supplied concept for recognisable image, logo, font and trademark concerns before quoting.

This is an early warning screen, not legal clearance. You remain responsible for commercial-use rights and licences.

PRE-QUOTE / 001

Asset & brand risk report

ImagesConfirm sources and commercial-use rightsCheck
Brand elementsReview possible third-party referencesReview
FontsSupply a licence or approve a replacementEvidence
Next step

Resolve flagged items, then receive an individual Freckleart quote.

Selected packaging work

More work behind the service.

Real examples of concepts and finished packaging artwork created by Freckleart within established Snackbrands brand systems. The current service begins once a concept is approved.

Images and testimonial used with permission
Cheezels® Original Cheese pack shown as the existing range reference
Existing range reference
Finished Cheezels® Chicken pack created by Freckleart
Chicken by Freckleart
Finished Cheezels® Nacho Cheese pack created by Freckleart
Nacho Cheese by Freckleart
Flat print-ready artwork for Cheezels® Chicken
Chicken print-ready artwork
02

Cheezels® · Concepts and finished artwork

New flavour variants, consistently taken through to print.

Freckleart created the Chicken and Nacho Cheese concepts and finished artwork within the established Cheezels® range. Current customer variants are submitted, assessed and quoted as individual SKUs.

Selected work produced by Freckleart for Snackbrands Australia. Original Thins® and Original Cheezels® packs are shown only as existing range references. Brand names and trademarks remain the property of their respective owners. Images are displayed with permission from Snackbrands Australia.

Ready for a practical answer?

Upload one concept. We’ll tell you whether it is suitable to rebuild.

No payment, dieline or production assets are needed for the initial review.

One clear product. No vague studio estimate.

A complete print-ready build for one packaging design.

Designed for founders and small brands who already know what they want their packaging to look like.

Included

  • One supplied concept rebuilt as professional finished artwork
  • One SKU on one printer-supplied dieline
  • Pre-quote asset and brand risk screening of the supplied concept
  • Initial proof, two consolidated customer change rounds and technical artwork QA
  • Print-ready PDF plus packaged Adobe artwork files

Not included

  • Structural packaging or dieline creation
  • Copywriting, legal review or regulatory approval
  • New illustration, photography or licensed imagery
  • Additional SKUs, sizes or language versions

Pricing by packaging complexity

A clear range.
Confirmed for your job.

Every request covers one approved concept and one SKU. Projects are priced individually after the concept passes its Asset & Brand Risk Screen and manual review.

01

Label

For one approved label concept on a supplied printer dieline.

View full service details

Typical rangeAUD$600 – $1,000

AUD excluding GST

  • One SKU on one printer-supplied dieline
  • Pre-quote asset and brand risk screening of the supplied concept
  • Initial proof, two consolidated customer change rounds and technical artwork QA
  • Print-ready PDF plus packaged Adobe artwork files

03

Folding carton

For one approved carton concept across connected panels on a supplied dieline.

View full service details

Typical rangeAUD$1,000 – $1,600

AUD excluding GST

  • One SKU on one printer-supplied dieline
  • Pre-quote asset and brand risk screening of the supplied concept
  • Initial proof, two consolidated customer change rounds and technical artwork QA
  • Print-ready PDF plus packaged Adobe artwork files

How your quote is calculated

Complexity is priced inside the range.

Your fixed quote is based on the packaging format, the condition of the supplied assets and the amount of technical reconstruction required.

Near the lower end

Usable logos and imagery, clear approved copy, a straightforward layout and limited technical reconstruction.

Near the upper end

Additional image reconstruction, retouching, technical separations, multiple panels, special finishes or more complex production setup.

  • Packaging complexityFormat, panel count, seals, folds and the supplied printer specifications.
  • Technical finishesWhite ink, foil, emboss or deboss, varnish and other dedicated separations.
  • Rebuild requirementsThe amount of type, image, retouching and asset reconstruction required.
  • Asset readinessWhether fonts, images, logos and brand elements are supplied in usable, licensed formats.

You will receive a fixed written quote before any work begins. If the concept requires redesign or falls outside this service, Freckleart may decline the project.

Optional deliverables

Add only the outputs you need.

+ AUD$120 each

FOP visual render

One polished front-of-pack visual created from the completed artwork.

+ AUD$120 each

BOP visual render

One polished back-of-pack visual created from the completed artwork.

+ AUD$250

Additional change round

One consolidated customer change round beyond the two included.

+40%

Urgent scheduling

3–5 business days, subject to capacity and project suitability.

Standard production: 7–10 business days. Urgent production: 3–5 business days at +40%, subject to availability and project suitability. Timing begins only after the accepted project has passed the production requirements gate.

Suitable projects receive an individual written estimate from Freckleart. The final price is confirmed before the job is accepted, and work outside these defined rebuild parameters may be declined.

Rhiannon Mauala, founder of Freckleart

The experience behind the service

A real packaging problem started Freckleart.

Freckleart began in 2014 when Rhiannon Mauala was approached to rebuild an approved low-resolution packaging concept that could not be reproduced for print.

Meet Rhiannon and read the story

Before you request a review

Straight answers.

Is this an automatic conversion?

No. Your concept provides the visual direction. An experienced packaging artwork specialist rebuilds it properly, checks the technical details and prepares the files for print.

What do I need for the initial review?

Start with your approved concept image or concept PDF, the intended packaging format and any information you have about the image, logo and font sources. Production assets and the printer’s current dieline are requested only if the project is accepted.

How does the Asset & Brand Risk Screen work?

Before we quote or accept a job, the supplied concept is screened for identifiable image, logo, font and trademark risks. Possible matches or unknown sources are flagged for evidence, replacement or further review. This is a practical risk screen. It is not legal clearance or a guarantee of ownership.

What if an image, logo or font is flagged?

You can provide evidence that you own or have licensed it, purchase the required licence through your own account, or supply a replacement. Freckleart does not purchase third-party licences on your behalf. If a replacement changes the approved design, it must return to your designer.

Will the finished artwork look exactly like my concept?

It will be rebuilt as a visually faithful, production-ready interpretation, not an exact pixel-for-pixel copy. Rendered lighting, gradients, textures and product details may need to be simplified or recreated. Live text may use the closest suitable commercially licensed font when the concept font cannot be identified, supplied or legally used. You will review these differences during proofing.

How are quotes and payments handled?

Every suitable project receives an individual written estimate from Freckleart after the concept review. Freckleart handles the quote, invoice and payment directly. The published prices are indicative ranges, not an automatic checkout price.

What counts as a proof round?

Your initial proof is supplied for review. The price includes up to two consolidated rounds of customer changes after that proof. Each returned list of changes counts as one round, so feedback from all stakeholders should be combined before it is submitted. Additional rounds are $250 each.

What happens after I accept the quote?

Once the Freckleart quote is accepted and every production requirement is ready, the artwork rebuild begins. Freckleart sends proofs for review, manages your feedback and approval, then supplies the completed print-ready files.

When can production begin?

The rebuild can begin only after the product code, printer’s current dieline and print specifications, approved and compliant label content, confirmed number of colours, confirmed finishes and their application areas, usable production assets and the agreed payment terms have all been supplied or satisfied. You remain responsible for the accuracy and compliance of the approved content.

How long does the rebuild take?

Standard production is 7–10 business days. Urgent production is 3–5 business days at +40%, subject to capacity and project suitability. Timing starts only when every production requirement is complete, and pauses while we wait for missing information or client feedback.

What are the FOP and BOP visual renders?

They are optional polished visuals created from the completed artwork for presentations, approvals or online product listings. A front-of-pack render is $120 and a back-of-pack render is $120. You can choose either one or both.

Why do labels, film and cartons cost different amounts?

Each format carries different production complexity. Film includes seals, print direction and technical layers, while cartons add multiple connected panels, folds and glue areas. The starting price reflects the work and production risk involved.

Does this include legal or regulatory approval?

No. You remain responsible for the accuracy and legal compliance of all claims, ingredients, barcodes, nutrition information and supplied content. We make the artwork technically ready for your printer.

You’ve already created the idea.

Let’s check whether it’s ready to rebuild.